BOOK REVIEWS

From an Idea to Lego: The Building Bricks Behind the World's Largest Toy Company Reviews

UPDATE TIME: 2019-09-09 
Review Score: 4 out of 5 star From 0 user ratings
ISBN:1328954943
LANGUAGE:English

" A very “readable”, engaging and informative telling of the history of the LEGO company! Chapter book nonfiction! " said.

" Interesting book. I am eager to try the other in this series. " said.

"Why I chose this book:
You may recall that I reviewed the books about Disney and Nike in this series. I found them interesting and informative. If you know us personally, then you know how present LEGO is in our daily lives. So, a book in a good series about a personally relevant topic? Yes, please! Harcourt Houghton Mifflin provided a review copy in exchange for an honest review.

Mom's Review (V)
First, a word about Legos.

There is no such thing.

LEGO is a Danish company that grew from a carpenter's attempt to make quality toys for his children during the Great Depression. This book traces the history from carpenter Ole Kirk Christiansen to today's globally-known building system. The history is fascinating! I cannot use enough exclamation marks to communicate how interesting the story of LEGO is and how well Sichol weaves together a compelling narrative with entrepreneurship and general business facts. Quotes from the Christiansen family and trivia are also sprinkled throughout the book. Trivia like the fact that the plural of LEGO is LEGO. Not Legos. (Even so, we still play Legos in this house!) Readers also learn the mission of LEGO, which is to promote creative play and develop imagination. Well, this mom feels better about the over-abundance of LEGO pieces underfoot.

I liked From an Idea to LEGO inordinately. The topic appeals and relates to me. The information presented is legitimately interesting. The presentation is polished, drawing the reader into a rich history of which he or she is a part. (Assuming he or she has played with Legos, that is.) Similarly to the other books in the series, business terminology is explained in the margins throughout, and back matter presents a timeline of the company's history.

Any LEGO fans, middle graders interested in business, or readers looking to learn a bit about the biggest toy company in the world will find satisfaction in From an Idea to LEGO.

A piece of personal LEGO trivia: My childhood was during LEGO's Golden Age. At that time, one of the three themes was "Castle." You can see one of my castle horses in the photo above!

Son's Review
(Age: 4)
"Legos! Is it for me? Can you read it to me? Can you save that for me to read when I am older?"
" said.

"Thanks to hmhkids for the free review copy of From an Idea to LEGO, a new book in a series by Lowey Bundy Sichol. This book tells the history of LEGO from its inception in the 1950s, through its golden age then near bankruptcy, to the last 15 years of resurgence. The purpose of the book is not just to tell about LEGO, but to use the model of LEGO as a business to teach kids about basic business principles.

My 10-year-old says: It has a lot of fun facts about LEGOs, interesting illustrations, and fundamentals on building a business. I think other kids would like it because lots of kids like LEGOs and this book has a lot of history behind the different LEGO sets we build today.

Mom's take: This book was really fun, and I loved understanding more about why I have always loved LEGO so much. The company put a lot of purpose and thought into the design of LEGO bricks, and this book did a great job exploring business techniques in a kid friendly way without watering down the information.
" said.

"First sentence from chapter one: Ole (pronounced OH-lay) Kirk Christiansen was born on April 7, 1891, in the small village of Filskov, Denmark.



Premise/plot: This nonfiction book provides young readers with a behind-the-scenes look at LEGO. The LEGO story begins as a very human story--the story of a carpenter and his sons. He didn't set out to make and sell toys--especially not plastic toys, after all he was a carpenter. As for one day being the world's largest toy company--I imagine he'd laugh and cry. The story is packed with details.



My thoughts: Nonfiction can be so fascinating. I really enjoyed this one and would recommend it to just about anyone and everyone. I was familiar with much of the story told within the book. Having watched the LEGO Story movie a couple dozen of times when it first came out. But this book goes beyond that simple story of how it came to be. It also includes plenty of informational text that focuses on business and economics.
" said.

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