BOOK REVIEWS

Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews Reviews

UPDATE TIME: 2019-11-22 
Review Score: 5 out of 5 star From 15 user ratings
ISBN:1610352629
LANGUAGE:English

"As someone who runs a ratings company, this is a difficult book for me to review. My company (Locals Love Us) doesn't do reviews, just ratings, and so I think we avoid many of the pitfalls that the author outlines. I say all this just so you know that I'm not coming at this with an unbiased opinion.

With that said, the first of the two parts of this book was mystifying to me. Lemin employs some extremely loaded rhetoric against ratings and review sites, as the title of his book, Manipurated suggests. "These sites are robbing you of the opportunity to influence [people's] perception of your business," he writes. They've got "businesses such as yours squarely in the bull's-eye."

All of this is an attempt to position himself as being on the side of the business owners who are frustrated with ratings and review sites (and there are many of those). But it struck me as over-the-top and actually ends up detracting from his main (and important) message that doesn't come until chapter five: business' "top source of new customers is rating-and-review sites."

For those who can wade through all of this and still want to work with ratings and review sites to gain those customers, the second half of the book has some extremely practical and useful information. Lemin effectively shows why businesses can't afford to ignore ratings and review sites and he gives them the tools to be able to do so. His explanations of the big players in the game (Yelp, Angie's List, TripAdvisor, etc.) are very helpful even though the web evolves so quickly that a published book is out of date almost the minute it is printed.

Pick up this book to learn more about sites that allow people to rate and review the places they do business. If you're a business owner who has had problems with these sites, you might enjoy the first half of the book. If you aren't, I would recommend skipping straight to chapter six.
" said.

"As someone who runs a ratings company, this is a difficult book for me to review. My company (Locals Love Us) doesn't do reviews, just ratings, and so I think we avoid many of the pitfalls that the author outlines. I say all this just so you know that I'm not coming at this with an unbiased opinion.

With that said, the first of the two parts of this book was mystifying to me. Lemin employs some extremely loaded rhetoric against ratings and review sites, as the title of his book, Manipurated suggests. "These sites are robbing you of the opportunity to influence [people's] perception of your business," he writes. They've got "businesses such as yours squarely in the bull's-eye."

All of this is an attempt to position himself as being on the side of the business owners who are frustrated with ratings and review sites (and there are many of those). But it struck me as over-the-top and actually ends up detracting from his main (and important) message that doesn't come until chapter five: business' "top source of new customers is rating-and-review sites."

For those who can wade through all of this and still want to work with ratings and review sites to gain those customers, the second half of the book has some extremely practical and useful information. Lemin effectively shows why businesses can't afford to ignore ratings and review sites and he gives them the tools to be able to do so. His explanations of the big players in the game (Yelp, Angie's List, TripAdvisor, etc.) are very helpful even though the web evolves so quickly that a published book is out of date almost the minute it is printed.

Pick up this book to learn more about sites that allow people to rate and review the places they do business. If you're a business owner who has had problems with these sites, you might enjoy the first half of the book. If you aren't, I would recommend skipping straight to chapter six.
" said.

"As someone who runs a ratings company, this is a difficult book for me to review. My company (Locals Love Us) doesn't do reviews, just ratings, and so I think we avoid many of the pitfalls that the author outlines. I say all this just so you know that I'm not coming at this with an unbiased opinion.

With that said, the first of the two parts of this book was mystifying to me. Lemin employs some extremely loaded rhetoric against ratings and review sites, as the title of his book, Manipurated suggests. "These sites are robbing you of the opportunity to influence [people's] perception of your business," he writes. They've got "businesses such as yours squarely in the bull's-eye."

All of this is an attempt to position himself as being on the side of the business owners who are frustrated with ratings and review sites (and there are many of those). But it struck me as over-the-top and actually ends up detracting from his main (and important) message that doesn't come until chapter five: business' "top source of new customers is rating-and-review sites."

For those who can wade through all of this and still want to work with ratings and review sites to gain those customers, the second half of the book has some extremely practical and useful information. Lemin effectively shows why businesses can't afford to ignore ratings and review sites and he gives them the tools to be able to do so. His explanations of the big players in the game (Yelp, Angie's List, TripAdvisor, etc.) are very helpful even though the web evolves so quickly that a published book is out of date almost the minute it is printed.

Pick up this book to learn more about sites that allow people to rate and review the places they do business. If you're a business owner who has had problems with these sites, you might enjoy the first half of the book. If you aren't, I would recommend skipping straight to chapter six.
" said.

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