Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two Reviews

UPDATE TIME: 2018-05-15 
Review Score: 5 out of 5 star From 42 user ratings

"Did you ever wonder how that skinny beardless guy with the difficult-to-pronounce last name became the craft beer magnate that he is today? then this is your book! if not, anyone can pick it up just for the sheer multitude of business lessons imparted through each chapter.

Jim Koch (prononced cook) goes from Harvard and a good job to nearly broke chasing an idea. An idea that there is more to life than the standard go to school, get a job, get married, have kids life. His choices dont always pay off, but he learns something every time.

Part autobiography, part business book, part history, Koch has achieved a briliant hybrid of telling his story, the story of Sam Adams and Boston Beer Company, and what amounts to a text on management te hniques and business lessons. Quickly, the reader realizes that all three stories are intertwined and without one there isnt either of the others.

It did leave me wanting to know more, as he doesnt go too in depthabout his personal life, family brewing history, or the company, but a good book will leave you wanting more right? Maybe when someone ese rights his story I will get that info then.

If there is a fourth shelf for this book it would be self-help. it seemed to be a great reflection on a mid-life crisis or career crisis that many can attest to. The ideals and lessons brought forth a lot of values that resonated with me.

so read it if you like biographies, history, business, self help. read it if you like beer, the american dream, or are pondering what to do in your life. just remember to crack open a cold sam adams when you do cause youre gonna get thirsty.
" said.

"Jim Koch - left bcg to found the beer company

His dad's mantra: "Every problem has a solution"

Very open about owning his mistakes (the ill-fated attempt to build a brewery in Boston in a bad location; the Opie & Anthony debacle). Gives huge credit to his partner, Rhonda, who left the company after a falling out over succession - she sold all her stock and left unvested options, left tens of millions on the table.

Had sharp words for the Wall Street banks and bankers who handled his ipo. Worked with Bill Hambrecht to make shares available to customers at a discount to the ipo price via a press release inside six-packs. Ten bagger in 20 years.

Survived the downturn in craft beer when growth stopped in 1996 and flatlined until 2003. Kept Twisted Tea going and it became a huge brand, also hung onto a cider brand long enough for it to take off. Importance of Koch having majority control of the company.

Much more attentive to selling vs marketing - have to sell face-to-face, requires real human skills. He read Tom Hopkins's How to Master the Art of Selling. First sale attempt was at a place called the Dockside, where he had a cold bottle ready to taste and the manager said he wanted some. Koch was so excited he left without taking his order for the number of cases! Don't go playing company, go make some sales.

Outward Bound had a huge impact on his life - simplicity and the "String rule", giving out less string before setting out so people would value it, share, save, and be creative. Determine what is a "nice-to-have" vs a "have-to-have."

"when once successful companies lose their magic, senior leadership often makes the mistake of trying to revamp everything overnight, bringing in the new CEO strategies and values from outside he calls this the "doom loop". This leads managers to grab at short-term fixes usually cost cutting or layoffs but managers never had enough time to get the business on track long term."
" said.

"Unlike most successful-founder autographers, Jim Koch comes off as a well-adjusted guy you'd actually enjoy having a beer with at a bar. I still remember the impression his old self-narrated radio spots left me as a kid. They were honest and passionate, no gimmick. That's how this book reads also.

Beyond passion, perseverance, and focus, I think Jim's superpower was recognizing talent in all forms. His cofounder was his no-college, early-20s secretary at BCG. He saw that Rhonda was more outgoing than him, and that proved crucial as Sam Adams pivoted to direct sales. I enjoyed seeing his learning process through time, how he handled mistakes along the way. His analogy of the avalanche stays in my mind -- sometimes the worst hazards don't even seem dangerous, but can shift suddenly if you're not paying attention.
" said.

" Possibly the best business book I read in 2017. I like this guy's approach to everything (and I like his beer). He's an ethical, thoughtful man. " said.

" Great stories of their early days, and some good business advise that will make you think as well. " said.

" Great business lessons from a pretty decent sounding guy. " said.

" Well writtenThis is a very good read for people looking for some humor, inspiration, and some pondering. Koch brings all of that in his story of the Boston Beer Company. " said.

" Great mix of business advice as well as beer history " said.

June 2018 New Book:

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